A supermarket in Grantham will extend its opening hours from Monday, opening an hour earlier at 7am.
According to the store, in the Isaac Newton Shopping Centre, research shows that 20 per cent of shoppers visit supermarkets between 6am and 9am, or after 8pm.
So the decision was taken to open an hour earlier to met the demand of its customers.
General manager Tom Miller said: “Modern family life, more flexible working hours and busy schedules mean customers want us to be open for longer. The extension of our opening hours is one of many changes we are making – to make shopping trips easier at our stores.”
The move forms part of a UK-wide investment programme aiming to make shopping trips easier for customers. Additional improvements include the removal of trolley locks, the redesign of over 277 stores, the refurbishment of store cafes, the building of new petrol stations, the refurbishment of baby change and toilet facilities, and the updating of car park controls.