Teenage friends from Grantham launch their own brand of t-shirt

Founders of Immortal Apparel, from left, are - Olly Hayward, George Lee and Frazer Wingad.
Founders of Immortal Apparel, from left, are - Olly Hayward, George Lee and Frazer Wingad.
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A t-shirt business started by three teenage friends has become a great success.

Oliver Hayward, 15, had no idea Immortal Apparel would take off so well when he launched the brand with Frazier Wingad and George Lee as part of a school business studies project.

Oliver, of Grampian Way in Gonerby Hill Foot, said: “Most teenagers these days do nothing. We didn’t want to just rely on pocket money.

“My parents were quite surprised when it took off, but happy. They keep suggesting ideas to grow our business further.”

The young entrepreneurs decided to target their own age group as they knew what they liked, which led thm to the idea of t-shirts.

They began by getting quotes from different websites and designing shirts with simple black and white patterns, but have now expanded into coloured designs.

Oliver said: “Our aim is to expand out of the Lincolnshire area and get noticed around the country.”

The trio are surprised by how many adults have been buying their t-shirts.

Oliver said: “We thought we would only sell one or two. Instead we have sold about 30, and quite a few adults have bought them.”

Find Immortal Apparel at Stitch Cartel, in London Road, and at www.facebook.com/immortal.apparel