Grantham businesses feel benefit of Gravity Fields

Gravity Fields Festival 2014.
Gravity Fields Festival 2014.
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Businesses in Grantham have talked of the increased trade they exprienced thanks to Gravity Fields, while South Kesteven District Council have also disclosed the amounts spent towards staging the event.

Figures obtained from SKDC reveal that contributions of £240,300 went towards the cost of putting on the festival, including £70,000 from the district council, £89,200 from Arts Council England and a Heritage Lottery Fund of £58,600.

Funds were also received from the Science and Technology Facilities Council, Cummins Generator Technologies and Trinity College.

Members of the business community have spoken to the Journal about benefiting from increased footfall during the festival, in particular on the Saturday when 11,700 people are reported to have visited The George Centre.

David Charles, founder of Grantham Retailers Assocation (GRA), said: “Quite a few shops emailed me to say they had a great response, with lots of new people coming in.

“This was helped by our treasure hunt organised with Grantham at a Glance, which saw people looking for apples in the 17 independent retailers. We are looking to do something similar at future events.”

One of the independent shops to benefit was the recently opened Honest Krust on Welby Street, whose owner Daniel Charles said: “On the Saturday there was a large number of people, and we doubled our normal takings having decided to stay open three hours longer.

“It has been great for business, and through the treasure trail map new people have discovered us.”

In addition, several hotels reported being fully booked, including the Kings Hotel whose guests included dancers and the Royal Veterinary College, while the Angel & Royal’s general manager Jane Green was pleased with both the full rooms and the popularity of the new moveable feast event they helped host.

Chairman of Grantham Business Club, Stuart Pigram, also praised businesses for their involvement in the festival through the window dressing competition.

He said: “It was fantastic to see so many local businesses and retailers making such great efforts.

“The best part of the weekend was seeing many people in and around Grantham, families and business owners, enjoying the spectacle.”