Grantham Gingerbread wins award and big Christmas order

Alastair Hawkin with his award-winning Gingerbread. 815D
Alastair Hawkin with his award-winning Gingerbread. 815D

Grantham Gingerbread is going from strength to strength with an order for 20,000 biscuits from Lincolnshire Co-op for Christmas.

The business, run by Alastair Hawken, will stock the Co-op’s 85 stores in the county for the festive period.

The good news has continued with a national food award for Alastair’s product.

The business won a Gold Award in the UK Great Taste Awards 2013, which he said was “fantastic news for Grantham’s amazing little biscuit”.

The biscuits, made to an original recipe first invented in Grantham, are made in a kitchen above Panini in Westgate, which Alastair also owns.

The Grantham businessman hopes to expand the Gingerbread business to cope with the ever increasing demand but he admits this could mean taking it out of the town where it was first made.

Alastair said: “The success of the product over the last 18 months has been remarkable which we are obviously chuffed to bits with. With outlets that include 50 farm shops and delis across the region, Oldrid’s and the National Trust, the order with Lincolnshire Co-op is the first multiple that we will have supplied into.

“Our aim is to build the brand to where it will have the capability to supply into the national retailers such as Waitrose, John Lewis and Selfridges and then to focus on the export market, but to do that we will need to jump some much bigger hurdles as we currently do not have the facilities/premises to service such orders and to do so would require investment which in the current climate is not as available as it used to be.”

He says his Panini business has been on the market for two years but he has no intention of closing it down and wants it to remain a going concern.

But his intention is to concentrate on expanding his Gingerbread business and 
pursuing his freelance media work which he has been involved in since he left university.

Alastair added: “We have got no intention of closing down the business (Panini), but want to try and sell it to release the cash to invest in Grantham Gingerbread.”

He said he would welcome any genuine offers of investment in Grantham Gingerbread to help it expand.