Ticket sales and reservations for September’s Gravity Fields Festival education programme have surged ahead of the summer holidays, says event organiser South Kesteven District Council.
The local authority has confirmed that many schools have taken advantage of early booking opportunities.
Although advance reservations are well up on the same time in 2014, teachers have been reassured that tickets will still be available at the start of the autumn term.
One show proving particularly popular is the Ministry of Science Show at The Meres Leisure Centre on Wednesday, September 21, the start of the five-day arts and science festival.
A spokesman for SKDC said: “The schools’ afternoon show is selling well, but the early evening family show still has plenty of tickets for spell-binding science fun with a bang and a whoosh, from Buzz Aldrin to Virgin Galactic and even a hovercraft built on stage.
“Illustrating the widespread interest, one school is bringing pupils from Cambridge for a talk at Woolsthorpe Manor, Isaac Newton’s birthplace, this year hosting a full programme of events.
“Tickets for the festival overall are selling well, with many people taking advantage of a festival offer of £2 off each ticket for anyone booking five or more events.
“With the countdown now under way to a programme of 120-plus events offering fun and serious science, arts, drama and music, the town is getting behind its third festival inspired by Newton’s connections to the area.”
Major out-of-town store Downtown has already stepped up to help promote the event, with in-store advertising, leaflets and promotional video on its TV screens.
Town banners are up, sponsored by JMP and Viking Signs, and town centre retailers are being invited to enter a festival window dressing competition to mirror the festival themes of gravity, arts, science or heritage. That might involve turning the clock back to how their shop or business window looked in the 17th Century or an apples-through-the-ages look to reflect Newton’s most iconic symbol.
There will also be a Newton shops trail, popular in 2014, with entrants following distinctive apple icons to try and win festival tickets.
Saturday evening’s Ingenious Night Out spectacular – 7pm to 9.45pm – offers an opportunity for retailers and eateries to stay open late to capitalise on festival-goers. Some of the country’s leading outdoor arts companies will be in action, involving hundreds of local participants to transform Grantham’s outdoor spaces.