Two friends are bringing the latest trends in women’s fashion to Grantham by opening a new store this weekend.
Liana Walsh and Stacey Heaphy will open the doors to Aurora House of Fashion on Kings Walk this Saturday, August 30, at 9am.
At the opening event customers can enjoy a free glass of champagne while looking round the mix of brands on offer, while 10% off will be rewarded to every customer spending over £30 in store on the day.
The 27-year-olds have decided to start their own independent shop after noticing a lack of ladies fashion shops in town.
Liana said: “Starting a business together is something that Stacey and I have always wanted to do, so we’ve taken the plunge and decided to put our efforts into women’s fashion, something we enjoy and that we feel local shoppers would benefit from.”
Aimed at the fashion conscious, Aurora is stocking a mix of brands including Little Mistress, Motel, Rare and Sugarhill Boutique.
A ‘selfie’ competition will also be held as part of the opening, with vistors encouraged to take a ‘selfie’ wearing an outfit of their choice in store which they can then post to the Aurora facebook page www.facebook.com/Aurorahouseoffashion
The ‘selfie’ with the most likes will receive £60 to spend in store.
Councillor Frances Cartwright, SKDC portfolio holder for grow the economy, said: “Co-owners Stacey Heaphy and Liana Walsh received support through SKDC4Business with this venture and we want others to realise what this support scheme can do for you.
“A new shop coming to town can only mean good things for Grantham and we encourage people to remember to shop local and help their independent retailers.”
Liana added: “The SKDC business support scheme is a great way for new start-ups to receive help and advice from professionals. We received tips on the initial process of opening a shop and how we can make the most of a window display.
“We are excited to bring something new to Grantham and Aurora offers excellent high quality goods at an affordable price.”
For further information on business support visit www.skdc4business.co.uk, call the economic development team on 01476 406 80 or email firstname.lastname@example.org