Employees at PayPlan took on the ‘Live Below the Line’ challenge to survive on just £1 a day last week.
Martin Barker, 24, who works in the debt management company’s marketing department, rallied his workmates to join him in the the Global Poverty Project’s campaign which aims to give participants a greater awareness of what it’s like to live in poverty by limiting them to a budget of £1 a day for all food and drink.
The Project’s Live Below the Line challenge is in its fourth year and Martin said: “I first got involved with the campaign whilst studying at the University of Leicester. I heard about it and thought, that’s easy! Then I realised it wasn’t even lunchtime and I’d already spent £6 on food and drink…”
Martin, pictured with Tracey Davies at PayPlan, now takes part every year, and this time also encouraged some of his fellow employees along with their families and friends to join in his efforts.
“I’ve had a great response,” he added: “It’s not easy but, for a few days, it’s a real eye-opener and a great opportunity to gain a better understanding of how hard it is to survive in extreme poverty and how urgent it is that something is done about it.”
Furthermore through the challenge Martin raised money for one of the Project’s partners Restless Development, which supports young people around the world by providing training and skills so that they can help their communities.