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Grantham Journal letter: Father’s shock after son, 8, reads ‘foul language’ in window

Cartoon posters containing offensive language at CEX in Grantham's Isaac Newton Shopping Centre.

Cartoon posters containing offensive language at CEX in Grantham's Isaac Newton Shopping Centre.

I was browsing the shop window at the CEX Entertainment Exchange store in the Isaac Newton Shopping Centre with my eight-year-old son when he uttered the word “b*****ds”.

I was about to reprimand him for using foul language when he pointed out that he was reading it from a promotional notice in the shop window. 
Upon further investigation I found another board with the words c**p and bl***y. 
I went in to the shop to complain but they have not removed the signs. I have also sent e-mails to the managing agents and to CEX but have had no replies.
I find it unacceptable for such language to be used in this way where young children are able to see and read it.
I know in the great scheme of things this may seem petty but I thought there were standards that had to be adhered to in advertising.
Perhaps CEX could explain why they think it is appropriate to use this language in this way.

Trevor Padgett

By e-mail

 

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