More than 1,000 people are expected to get in the saddle over the next four weeks for the Lincs Cycle Challenge, which started yesterday (Monday).
Individuals from businesses across Lincolnshire have signed up to the challenge which rewards and encourages people to travel in a healthy, sustainable way.
Those taking part can earn discounts and prizes for simply logging their daily cycling journeys online.
Councillor Richard Davies, executive councillor for highways and transportation at Lincolnshire County Council, said: “The most important thing is to get your bike out and have fun. So, whether you’re cycling to and from work, socially with friends or at the weekend for leisure, encourage others to join you and remember to record your journeys online. The Lincs Cycle Challenge is all about getting people in Lincolnshire to cycle more for work and for leisure.”
Everyone who takes part in the challenge will automatically be entered into a prize draw to win a brand new bike. There are also daily spot prizes and a chance to unlock local reward offers such as 2-for-1 cinema tickets, free tea and coffee, hirebike credit and discount vouchers.
The Lincs Cycle Challenge is delivered by the Access LN6 team at Lincolnshire County Council. To register, visit www.lincscyclechallenge.co.uk