The Grantham Clean and Green movement is being ramped up to target people who blight the town by dropping litter in the street.
South Kesteven District Council, who joined forces with the Journal for this campaign, has warned depositing rubbish, chewing gum and cigarette stubs in the street could mean a £75 fine.
The authority is heightening efforts to tackle little issues by training more staff to enforce on-the-spot fixed penalty notices.
Public waste bin provision is also being reviewed across town with increased bin collections to give residents the maximum opportunity to deposite litter correctly and people are being asked to continue to report litter problem areas to the council to help prioritise where enforcement is required to stamp out the issue.
Littered streets are being targeted after the Journal highlighted the problem and the council had increased reports of little and fly-tipping.
SKDC operations director Ian Yates commented: “Last year we dealt with 295 incidents and this year the figure has soared to 645. We are currently averaging 65 cases a month and this has got to stop.”
Street cleaning costs SKDC more than £1m per year.
The council is also sending warnings to businesses who flout rules on disposing of their rubbish. An investigation is underway against one company which has apparently dumped its trade waste in and around public litter bins.
Portfolio holder for healthy environment Coun John Smith commented: “Businesses are risking prosecution for fly-tipping on public property. They must think before fly- tipping illegally and consider trade waste arrangements.
“It is not only the financial penalties which may impact on business, but the public profile and reputation that suffers and, subsequently, your trade.”
He continued: “We are targeting those who disregard our streets and leave it to others to pick up the problem.
“Every item of litter dropped is another unnecessary job for our waste and recycling team and blights the local community. Residents need to help us with our commitment to make the district, clean, green and healthy.”
“Be warned, there is an increasing chance if you drop litter you will face the consequences and a fine.”
Journal editor Paul Richardson commented: “This is a very positive move by the council. Lots of people have told us they support the campaign and this shows it is a campaign with teeth, because enforcement will take place.
“We cannot rid our streets of other people’s filth if we ignore this. I’m convinced the council want to get tough and will act on any and all information our readers provide them with.”