Sarah proves Savvy after setting up healthy food business in Belton

Pictured from left are Doug Balderson (Regional Chairman of Lincolnshire Federation of Small Businesses), Stacey Heaphy and Liana Walsh (Aurora), Sarah Goss (Savvy Food), Steve Ingram (SKDC) and Matthew Powell ( Crown Jewellers).
Pictured from left are Doug Balderson (Regional Chairman of Lincolnshire Federation of Small Businesses), Stacey Heaphy and Liana Walsh (Aurora), Sarah Goss (Savvy Food), Steve Ingram (SKDC) and Matthew Powell ( Crown Jewellers).
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A farmer’s daughter with a passion for food and its health benefits has scooped the 2015 SK Pioneers award and a £1,000 first prize.

Sarah Goss and her Savvy Food Company’s healthier mealtime favourites have been judged the district’s ‘next big thing’ in a South Kesteven District Council competition to find the entrepreneur who most deserves help to make their dreams a reality.

Steve Ingram, Strategic Director of Development and Growth at SKDC, with SK Pioneers Award winner Sarah Goss (Savvy Foods).

Steve Ingram, Strategic Director of Development and Growth at SKDC, with SK Pioneers Award winner Sarah Goss (Savvy Foods).

Run as part of SKDC’s Enterprise Week, the SK Pioneers competition named independent Grantham fashion retailer Aurora as runner-up with a £250 prize courtesy of the Federation of Small Businesses.

Matthew Powell at Bourne’s Crown Jewellers took another runner-up slot and a £150 cash prize from SKDC.

Sarah Goss founded Savvy Food last year in a kitchen at Belton, first producing gluten-free, low-fat products for children, notably her own ‘fussy eating’ and veggie-dodging infants.

Adults found them equally popular, however, drawn by the idea of getting some of their ‘five a day’ in the Savvy Sausage bursting with locally sourced parsnip, carrot and apple and top quality pork – ingredients mirrored in Savvy’s burgers, meatballs and stuffing.

Sarah, from a family of farmers, butchers and chefs, spent 12 years working for a London brand and communications research agency, valuable experience when she researched her own business idea.

She said: “I could only find one other such brand and they were not gluten free and had a higher salt content than the products I wanted to develop. It proved to me that I had a viable business idea. We have taken traditional popular family foods and made them healthier.

“I am delighted to have my idea and my passion for producing healthy foods recognised with this award. Parents know how important a low fat diet is for children and we are proud to be producing healthy products.”

Savvy Food products are sold at Syston Park Farm Shop and local markets and events, including this month’s Belton Horse Trials (April 17-19), and Sarah has ambitious expansion plans.

Aurora’s Kings Walk shop in Grantham is strong on individuality and social media has played a large part in its success since opening last August with growing sales of its clothes, jewellery, bags, scarves and accessories via Facebook, Instagram, Twitter and mail order.

Proprietor Liana Walsh believes in catering for women of all ages with local brand exclusivity including Little Miss Curvy, Lavish Alice and Sparkling Jewellery’s Two Coin necklaces.

Bourne designer goldsmith Matthew Powell joined Crown Jewellers in North Street three years ago to set up and manage a rarely-found state of the art jewellery manufacturing workshop, with in-house design, bespoke manufacture, repairs, restoration and re-modelling on site.

Formerly apprenticed to a top independent jeweller and trained by award-winning designers and master craftsmen, Matthew’s love of the extraordinary and different sets Crown apart from other jewellers with investment, expansion and possibly the company’s own apprentice on the agenda.

His aim is to offer customers something different from their usual dealings with jewellers, particularly as valuable pieces for repair never leave the premises, delivering an unparalleled quality of service yet keeping to the finest traditions of handmade fine jewellery.