Golden tickets containing prizes will be placed on buses running across Grantham and the wider county during Catch the Bus Week.
The nationwide initiative – now in its fifth year – runs from Monday, July 3 to Friday, July 9, and will see a host of prizes to be won.
Organiser is Lincolnshire County Council (LCC) in conjunction with five of the biggest local bus operators and services – Stagecoach, Brylaine, Centrebus, PC Coaches and LCC’s own CallConnect service.
Passengers will be invited to check their seats and, if they find a golden ticket, they could win anything from monthly travel passes to goodie bags or gift vouchers.
Councillor Richard Davies, LCC’s executive member for highways and transport, said: “Catch the Bus Week aims to raise the profile of bus travel. Buses are convenient, comfortable and still relatively inexpensive compared to other forms of transport, and we are sure that if people who do not usually take the bus give them a go, they’ll agree. And Catch the Bus Week provides the perfect chance to do just that.”
Maria Lyon, community engagement officer for Lincolnshire Transport, added: “Buses are a brilliant and environmentally-friendly way to get around. We want to celebrate bus travel and reward those who take journeys on the variety of routes throughout our vast county, and in Catch the Bus Week, passengers literally have a golden opportunity to do so.”
The national Catch the Bus Week campaign aims to raise awareness of the benefits of taking the bus, and sees passenger groups, bus operators and local authorities coming together to celebrate bus travel and also to inspire more people to try a bus journey during the initiative.