A promotional video showcasing Grantham, and starring sports journalist John Inverdale, has been created and published in a bid to boost business in the town.
The five-minute film coincides with Mr Inverdale’s high profile role as TV anchor in the finale of the Rugby World Cup.
It was created by South Kesteven District Council and is aimed at attracting investors to the town and district. He visited Grantham last month – along with other towns in the district which are also the focus of their own videos – to take a look at its assets and talk to local business owners.
The feature is running on SKDC’s YouTube Channel and will be marketed to potential investors and tourism outlets.
SKDC’s strategic director for development and growth Steve Ingram said: “We are keen to give investors an updated picture on our town’s real plus points as part of our priority to help grow the economy.
“Stamford’s heritage and status and a second successful Georgian Festival, Bourne’s Formula One connections and quality of life, The Deeping’s strong business base and Grantham’s growth plans and excellent travel links will be focussed on during the films.
“We’ve also highlighted local independent businesses and national retailers and asked them why they have chosen to do business here.”