New research has found that £3 billion (£254million per month) worth of home cooked food is being wasted every year as 75 per cent of Brits admit to ditching inedible dinners.
A third of Brits (35 per cent) say even their own family can barely ‘tolerate’ their cooking, and one in ten (10%) hopeless cooks confess to passing a takeaway or ready meal off as their own.
The research, released to celebrate the launch of Kenwood’s Disaster Chef campaign, also found that, rather than motivate their audience, cookery shows such as Great British Bake Off made one in ten people feel inferior and intimidated and 63 per cent of Brits uninspired. Fronted by self-proclaimed kitchen rookie and actress, Hermione Norris, Kenwood’s Disaster Chef campaign is taking on the challenge of transforming the nation’s cooking skills, starting with identifying the nation’s 15 worst cooks.
Fifteen successful competitors will receive six weeks’ training to improve their skills, using step-by-step video tutorial recipes and a fantastic Kenwood CHEF Sense, worth £449.99. They’ll also get a weekly food hamper over the course of their training, containing a range of fresh and exciting ingredients. One winner will then be selected to be Kenwood Chef 2014 and win the prize package which includes a £3,000 kitchen makeover, £500 worth of Kenwood product and a £500 cookery school course.
The closing date for entries is Sunday, October 5. For your chance to be the Kenwood Disaster Chef 2014, enter the competition now at www.kenwooddisaster-chef.com
Hermione said: “As a kitchen novice myself, I can sympathise with those whose enthusiasm doesn’t quite match up to their skills in the kitchen. The Kenwood Disaster Chef campaign is such a great opportunity for aspiring cooks, like me, to develop their cooking skills with the help of Kenwood’s expertise.”
Mark Swift, Director of UK & Ireland Marketing at Kenwood, said: “While we are a nation that loves cookery shows, our research shows that this certainly isn’t translating into our cooking at home. With three quarters of Brits binning the fruits of their culinary labour, it’s never been more timely to launch our annual Disaster Chef campaign. Watching some of the UK’s worst cooks develop their skills week by week and become masters of their own kitchens makes us incredibly proud and we can’t wait to see the results of this year’s campaign.”
For this year’s Disaster Chef campaign, the contestants will be using the next generation Kenwood Chef – CHEF Sense. The new features, such as load sensing technology and unique fold function, are all key to ensure the machine is intuitive to use, for both professionals and novices alike.”