The Black Dog are the proud new sponsors of Colsterworth United who play in the Arion Grantham and District Sunday League Division One.
The team has been supplied with new kit, with a main shirt sponsor of Carlsberg, and also match balls ready for the new season.
Black Dog landlord Chris Knowles said; “When Colsterworth United approached The Black Dog asking for sponsorship, we were delighted to get involved.
“It’s always nice to give something back into the community, and to help the lads out in any way we can.
“We wish Colsterworth United every success for the new season, and let’s hope we can have a new cup behind the bar by the end of it.”