Bus tickets are being used to spread the word about free childcare available in Lincolnshire.
Lincolnshire County Council is working with Ticketmedia in using the back of bus tickets to advertise the up to 15 hours’ free care available for children aged two years old.
During February, bus tickets issued in Grantham, Lincoln, Gainsborough and Skegness will carry information about how to take advantage of the free childcare offer.
Danny Foster, national sales executive at Ticketmedia, believes the number of childcare adverts on the reverse of bus tickets will exceed one million.
He said: “We estimate that over 800,000 adverts for childcare will be seen by bus passengers in Lincoln, Gainsborough and Skegness and 250,000 in Grantham. The intention is to target local mums and dads with young children who don’t know about this opportunity.”
The campaign will run in Grantham for four weeks from yesterday (Monday).
Geraldine O’Neill, senior leader of Lincolnshire County Council, said: “I hope residents will look out for the tickets when they are travelling on the bus and get in touch to see if they are eligible to receive the free childcare. The advert design created by Ticketmedia is really eye catching so I’m sure the campaign will boost the number of people making the most of this great offer.”
Click here for more information or call freephone 0800 195 1635.