A couple who created Grantham’s first biltong production unit say they are delighted by the huge appetite in the town for the food delicacy.
Gavin and Rebecca Smith opened Biltong Farm, in Bridge End Road, five weeks ago and have already achieved some notable successes as demand for their products soars.
Biltong is a form of dried, cured meat that originated in South Africa and is usually eaten as a snack.
Mrs Smith said: “We’re absolutely delighted and surprised at the huge demand for biltong in Grantham.”
The demand has been so great that Mr Smith, who worked in IT, has started working full time in the business.
As well as handling the growing demand for their products, the duo have already notched up a number of noteworthy successes.
They have just completed a prestigious licensing deal with the RFU to provide official England Rugby biltong in a one year trial.
And South Kesteven District Council has awarded the business its highest - five star - hygiene rating.
Extra room is currently being created at the premises to accommodate two new dryers with the existing two dryers already working to near full capacity.
And online sales are starting to rise after the couple took out a £200 advert in a South African magazine.
The farm will also be applying for an alcohol licence so it can host biltong and beer evenings.
The new business was given its first boost after securing the rights to use the ‘Bully’ logo from the iconic television show Bullseye.
The original aim was to produce individual packets of cider vinegar marinated, cured and seasoned meat for sale in local gyms, delicatessens and hotels and larger catering packs for wholesale to pubs and bars.
Mrs Smith said: “Originally we were not going to have a shop front. We were going to do wholesale but the demand from people coming in has been fantastic.”
She said there was a lot of demand for biltong from a large South African community in Grantham and from the many people who have discovered biltong during holidays to South Africa.