Bookings boost for Ancaster coach company AC Williams after takeover

Glen Pratt has saved AC Williams, the Ancaster coach company.
Glen Pratt has saved AC Williams, the Ancaster coach company.
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THE new owners of an Ancaster coach company are to take on more staff to cope with a big increase in business.

Glen Pratt, who took over AC Williams last month, plans to take on two extra employees, and has already invested £25,000 on improving workshop facilities to maintain the firm’s fleet of coaches and buses.

Mr Pratt said: “We have taken well over £40,000-worth of new bookings in the first weeks of ownership and sales are running well ahead of budget.”

The company says that since the takeover, bookings for planned day trips and holidays are running at more than four times the numbers for the same period last year, and there has been a big increase in private hire and contract enquiries.

The firm will also be extending schedules for summer excursions in July and August, and, later in the year, the new team wants to triple the number of longer holiday trips to at least 30 next year, including visits to the Rhine Valley and Italy.

Mr Pratt added: “The bookings are from both existing and new customers, and we now need to add to our schedules, with half of day trips and a quarter of holidays already sold out. We have not even released our brochure yet, which usually creates a big spike in bookings.

“The very positive response we have seen is testament to the hard work of our staff, the loyalty of our customers and the enduring brand value of the AC Williams name in which we will continue to invest.”