A SWEET shop owner has tapped into a new customer base by supplementing his traditional stock with more modern, international specialities.
Colin Taylor, of Holroyd’s Traditional Sweet Shop, in Guildhall Street, Grantham, decided to offer American imported sweets after realising that modern everyday sweets were not selling beside the more traditional varieties.
He now supplies specialities including Twinkies, Hershey Bars, Lucky Charms and Milkduds, which are just as popular as their traditional counterparts.
He said: “People come from all over; Oakham, Nottingham, and I even have a couple that come up from London, when visiting relatives, to stock up because the prices are so high down there.”
He refers to the shop, which is one of three owned by Colin and his partner, as ‘his baby’ because trade has been strong since opening two years ago, despite the recent financial climate.
Colin, who worked at Fenland Foods until the factory’s closure in 2008, used his redundancy money to set up the business. He decided to name Holroyd’s after his mother’s maiden name.
He added: “I wanted to keep the name alive as it was going to be lost through marriage, and Holroyd is a much better name than Taylor for a sweet shop!”
As for Grantham’s favourites, it seems the town’s sweet tooth conforms to the national trend with rhubarb and custards, aniseed balls and pear drops all high on the best sellers’ list.