SAINSBURYS in Grantham has teamed up with Homestart with the aim of making sure every Grantham child receives a present this Christmas.
Grantham MP Nick Boles was invited along to the launch of the campaign at the London Road store on Friday and he donated a Bob the Builder truck.
Mr Boles said: “This Christmas, perhaps more than most Christmases, there are going to be some families that will really find it hard to pay heating bills, buy food and buy presents for their kids.
“Homestart is a great organisation that helps children and families and I think this is a great project which Sainsburys are running with them to give people a couple of quite simple presents for their kids.”
People who go into Sainsburys can take a tag from the store Christmas tree which has the sex of the child and an approximate age range to buy for.
They then buy a present from wherever they like and drop it into the box beneath the tree on their next visit to the store.
Homestart is Sainsburys’ charity of the year for 2011.
Richard Ware of Sainsburys said: “We are trying to ensure that all the children in Grantham between birth to five-years-old will get a Christmas present this year.
“It is the first year we have done it. In the past we have asked people for secondhand presents but this year we thought we would do something a bit special.”