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Covid-hit pubs could find inspiration to boost takings at free webinar

A free webinar is being held as part of a 'Room at the Inn' project and pubs in Lincolnshire are being invited to join in.

Business Lincolnshire, in partnership with Team Lincolnshire and Heritage Lincolnshire, is hosting the event on Tuesday, June 29, aimed at pubs looking to provide or develop any type of accommodation as part of their offer.

The 'Room at the Inn' project is a countywide project, supporting the county's tourism recovery strategy.

Beer. (45518573)
Beer. (45518573)

Providing accommodation can be a way to boost a pub’s turnover, whether in terms of converting upper-floor rooms or outbuildings to B&B rooms, or using land to provide a caravan or camping site, motorhome stopover or glamping holidays.

Tourism is growing strongly in Lincolnshire, according to Lincolnshire County Council, and increasing numbers of visitors are interested in staying in high quality pub accommodation.

The webinar is designed to help pubs –both those starting to think about developing accommodation or those looking to improve what they already offer. It will cover a range of topics to help pub owners and managers, including understanding the accommodation market, defining their target market, potential earnings, planning considerations, financial assistance and more.

Councillor Colin Davie, executive councillor for economic development at LCC, said "As we ease out of lockdown, this expert advice is available to help pubs interested in adding or indeed upgrading accommodation.

"For many pubs across our region, life after lockdown still has many challenges, but domestic tourism could also present new opportunities, with many people choosing to holiday in the UK, not just this summer, but for the foreseeable future. For many pubs, diversifying their offer may be the key to future-proof their business."

The webinar will provide a unique opportunity to learn more about:

  • The market opportunity
  • Types of accommodation, serviced and non-serviced, you could consider
  • Examples of income, costs, potential profits and other benefits to be gained from accommodation development
  • How regional brewer and pub company Batemans are responding to the opportunity accommodation development offers
  • When you might need planning permission and how to go about it
  • How exploiting your pub’s heritage can help attract visitors
  • The keys to successful pub accommodation development and operation

The event will be presented by a panel of leading experts including: Andrew Keeling, director, Hotel Solutions; Lynn Thomason, director, Hotel Solutions; Chris Jones, profit partnership manager, Batemans; Sarah Grundy, senior commissioning officer, Historic Places, Planning Lincolnshire County Council.

Register here.

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