A campaign to drive down litter and fly-tipping has literally taken to the streets, with the help of new lamp post banners in Grantham.
In all, 25 banners have been situated baround the town centre, with the ‘Love Grantham, hate litter’ or ‘Love Grantham hate fly-tipping’ brand to help impact on the £1.1 million annual clear-up costs of the problems across South Kesteven.
The drive, part of the Grantham Clean and Green campaign, is asking residents to think twice before dropping litter or fly-tipping in the town or South Kesteven in conjunction with a targeted local radio campaign and advertising on SKDC’s refuse freighters.
The banners, which will be in place for the next 12 months, ask residents to report litter or fly-tipping by calling the council on 01476 406080 or at www.keepskclean.co.uk
Following on from the success of promoting 2014’s Gravity Fields Festival through street advertising, the council were able to secure similar publicity across the town.
SKDC’s portfolio holder for healthy environment Councillor John Smith said: “Publicising these issues is encouraging residents to assist us with our priority to be clean, green and healthy by respecting their local towns and neighbourhoods.
“We know we are dealing with a minority when we ask people to love their local areas, as we know most residents already respect Grantham and South Kesteven and would never litter or fly-tip.
“However those who do commit offences cost the taxpayer a significant sum in clear up costs, money that would be far better invested in making the district cleaner and greener in other ways.
“Therefore we’re asking people to love their local areas and report any problems as they occur.”
The campaign is being backed up by the council’s Environmental Health team, who gave their latest £75 on the spot litter fine within metres of one of the banners on February 6.