Celebrated railway broadcaster Michael Portillo was a timely choice to narrate the new film promoting Grantham’s accessibility.
With his new BBC series of Great Continental Railway Journeys currently tracing railway routes across the world, his first words stressed the town’s easy connections to London, saying: “I have been lucky in my time to make some great railway journeys, but few have been as easy or as quick as the one I have just done. Just over an hour ago, I was in London and I am now in the beautiful Lincolnshire countryside. So come with me on a visit to Grantham.” His words are designed to attract companies thinking of setting up in or relocating to a place with good geographical links and an excellent quality of life. South Kesteven District Council chief executive Beverly Agass said: “Once we had decided how we wanted to market Grantham, asking Michael Portillo to help was a natural choice. His series regularly attracts more than two million viewers, so we knew he could put Grantham on the map as a business destination.” The film, called Grantham For Growth, can be viewed on YouTube. DVD copies have been mailed out to commercial agents. It is accompanied by a 24-page brochure and has joined a growing suite of business support measures from the council – an advisor to new and small businesses, business networking events and a business loan top-up programme. The council’s economic development team offers a number of services, including an online land and property database. Grantham has been ranked 13th in The Times’ list of top 30 towns to live in, a message which is reinfoced by the number of regeneration projects, outstanding schools and affordable housing, plus a growth agenda with a predicted rise in population to 60,000, making it a prime location for new businesses.