Fundraiser wants Grantham support before he rides Tour de France stage

Rich Lomas-Brown will ride the first stage of the Tour de France in aid of Alzheimer's Society.
Rich Lomas-Brown will ride the first stage of the Tour de France in aid of Alzheimer's Society.
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A banker is hoping for support in Grantham before he rides the first leg of the Tour de France route to raise money for charity.

Rich Lomas-Brown, from Bourne, will be getting on his bike on Sunday, July 20, to raise money for Alzheimer’s Society in Le Tour, Yorkshire.

Tomorrow (Saturday, July 5) Rich will be at Grantham market to gain support for his fundraising ride with a stall next to the Market Cross.

With this year’s Tour de France setting off from Leeds on Saturday (July 5), Rich will be joining a group of Alzheimer’s Society fundraisers to ride the route of the first stage, from Leeds to Harrogate, a few weeks after the actual event.

Rich said: “I decided to take part in Le Tour for Alzheimer’s Society because this is probably the last opportunity I’ll have to ride a Tour stage in the U.K. while I’m still fit enough to do so. And as Alzheimer’s Society is my employer’s (Halifax plc) “Charity Of The Year”, I thought I just had to do this one. I love cycling and I’m thrilled to be able to experience the first stage of the Tour De France route and ride where the professionals will have been!

“I’m hoping that by raising funds for Alzheimer’s Society more support can be provided for people with dementia. I’ve been preparing for this for the last few months by riding every weekend and competing with Bourne Wheelers during the week, so I hope it pays off.”

Jeremy Hughes, Chief Executive at Alzheimer’s Society, said: “We are delighted that Rich is giving his time to support Alzheimer’s Society. One in three people over 65 will develop with dementia. It is caused by diseases of the brain and can affect anyone.”

“As a charity, we rely on the generosity of individuals like Rich to help us continue our vital work. Please back Rich in their fundraising efforts so that Alzheimer’s Society can continue leading the fight against dementia.”

To sponsor Rich visit or see him training at Grantham Market tomorrow Saturday, July 5).

From running your local 10K to trekking the Great Wall of China, and cycling from London to Paris to skydiving, Alzheimer’s Society has a fantastic range of events both in the UK and abroad. To find out more, please visit or call 0845 306 0898.