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Grantham entrepreneur’s FEED venture gives slice of profits to Oxfam

Daniel Taylor is supporting Oxfam through his FEED Clothing line.
Daniel Taylor is supporting Oxfam through his FEED Clothing line.

A young entrepreneur has successfully set up a business which is also helping a global charity.

Daniel Taylor, 20, sells a range of clothing through a website with the logo FEED. Twenty per cent of profits go to Oxfam and already £500 has been raised for the charity since the business launched at the start of this month.

Daniel, who lives in Denton, has designed the website himself and deals with all the sales.

He is delighted with the success of the website so early on.

He said: “It’s phenomenal. We had a six month goal and we have raised that amount already.”

Daniel combines his full-time job as store manager for Clinton Cards in Grantham with the website. Aged 20, he is the youngest manager for the company in the country.

Daniel said: “Admittedly it’s been a struggle to balance both, but this has been a huge success, much more than I thought it would be. The custom in Grantham itself has been very good.

“My grandad used to contribute to Oxfam a lot and we talked about it. He passed away recently and I wanted to pass on that legacy as I have a great deal of interest in it. I find the whole thing fascinating as well as heart-breaking at the same time.

“The message is all about anti-poverty. That is massively important to us.”

Daniel, a former pupil of Sir William Roberston Academy, began setting up the business last June. It was a natural extension of his interest, not only in charitable causes, but also clothing.

He said: “I have always been fascinated by clothes. I found a supplier in the United States called Threadbird who make our clothing from scratch and it was very important to be environmentally friendly.

“But I want to push this as far as I can. I wasn’t expecting this to take off as much as it has but I ant to progrss FEED further and we are looing to get the clothes into shops. It would be great to get them into some high street retailers.”

Daniel will soon move on to manage another Clinton Cards store in High Cross in Leicester.

And he still gets a kick out of business. Recently walking down the street in Nottingham, he saw someone wearing a FEED T-shirt.

“It was one of the most satisfying moments! It gives you a massive sense of achievement,” he said.

To see the range of clothing go to www.feedclothing.com


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