Grantham Journal Big Interview: Family turns idea into reality

From left, Coun Frances Cartwright, Luke and Karen Adams, Aimee Lee and Paul Adams of The Trickling Tap.
From left, Coun Frances Cartwright, Luke and Karen Adams, Aimee Lee and Paul Adams of The Trickling Tap.
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At the Grantham Journal Business Awards ‘liquid deli’ The Trickling Tap were winners of the Business Innovation Award as well as runners-up in the Best New Start-up and Green Achievement categories.

Paul Adams, who is co-director with his wife Karen and son Luke, told the Journal more about the innovative business.

What did it mean to win?

It was a big surprise but also a tremendous boost for the business and recognition of the hard work in planning and setting up the shop, and turning an idea into reality.

You describe The Trickling Tap as a ‘liquid deli’ - how does this work?

We offer a wide range of liquid products with an emphasis on a loose or refill style. Products range from wine, coffee beans, loose tea, oils, vinegars and spirits to craft beers and over 100 different whiskies, gins and vodkas from around the world.

You were also finalists for Best New Start-up - how did it all start?

About 10 years ago we had the dream of importing Italian wine direct from Italy. This expanded into an overall plan to offer quality products that are difficult to find in traditional high street stores and supermarkets.

What advice do you have for others thinking of setting up their own business?

Research the business well and plan it thoroughly before putting together a robust and detailed business plan. Market research is crucial and understanding the demographic of your customers is important. Don’t be afraid to make mistakes but learn from them and take advice when given. Stick to your goals.

It is very much a family business - who is involved and how do you find running a business together?

The business is owned and run by three of us - Luke, our son, my wife Karen and myself. Karen and I also have full-time jobs in the insurance industry so Luke manages the business day-to-day, while we work behind the scenes and in the shop on Saturdays. I also look after the financial side. It creates pressure from time to time but we work together and overcome any issues jointly. We all have our strengths and preferred sections of the business so together we can cope well.

You were finalists for the Green Achievement Award too - in what ways do you stay green?

We try and reduce our carbon footprint by selling products in refillable bottles, thus reducing glass wastage, and cut transport and packaging costs by buying in bulk.

In your acceptance speech you encouraged people to shop local and support local businesses - what do you think of the town’s business community?

Grantham has suffered like many market towns over the last few years, and needs to encourage more small independent businesses. Once more destination shops are in place shoppers will return in bigger numbers. We are well supported by our existing customers and are attracting new customers which is vital for our long-term success.

*The Trickling Tap at 14 Market Place is open 9am-5pm Monday to Thursday, 9am-7pm on Friday and Saturday. Closed Sundays.