Grantham Journal Big Interview: Grantham business with an international reputation
Since moving to Grantham 15 years ago, the small business, which produces unique scents for consumer products, continues to work with some of the world’s biggest brands and has ambitious plans for the future.
They took home the award for Business Innovation at the Grantham Journal Business Awards in November.
We asked business developer director Sam Fells to take time out of her busy schedule this week to talk to us about what’s next for this incredibly unique business.
What does it mean to win the Business Innovation award?
We were thrilled to even be nominated for the award for Breaze, our new range of products which offer a more natural approach to common health problems like hay fever.
A nomination was one thing but winning was unexpected and just brilliant.
It’s always great to be recognised and it’s been a real boost for the team.
For those who are not aware of the business, please tell us about your background and what you do?
MicroCapture makes specialist motion activated fragrances which we sell all over the world for use on consumer products including Kleenex tissues.
The technology involves capturing fragrance in microscopic capsules which are applied to the tissue surface.
When customers crumple the tissue the capsules burst and the fragrance is released. One of our biggest selling products is a menthol decongestant used on Kleenex tissues from Australia to Taiwan.
What are your key products?
We’ve been around for almost 30 years and moved to Grantham 15 years ago, but we have only recently set up our own manufacturing site in the town to look for new applications for our micro-encapsulated fragrances.
The Breaze range is based on a blend of essential oils which have natural antihistamine properties. This blend is micro-encapsulated and applied to the surface of a disposable pillowcase.
The soothing vapours are released throughout the night as the user’s head moves on the pillow.
There’s also a Breaze Vapour Oil for use during the day and together the two products provide 24-hour support for people with hay fever, pet and dust allergies.
Why do you think you won the award?
I think the judges were interested in our approach to innovation which is based on finding new applications for our existing technology to drive long-term profitable growth.
What is your vision for the future?
We’ve got a pipeline of new product innovations under the Breaze brand including formulations to help with sleep problems, stress and anxiety which are closely linked to a strong consumer trend for a more natural approach to healthcare and wellbeing.
The Breaze anti-allergen products will launch in March on www.breaze
health.com and may be available online at Holland and Barratt.