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Grantham supermarket launches 'Rainbow Rose' to support homeless LGBT youth

By Grantham Reporter

Morrisons in Grantham is celebrating all love by launching the 'Rainbow Rose' in time for Valentines Day.

Part of Morrisons’ The Best range, the Rainbow Rose has been designed so that anyone can give it to anyone else.

It will be available in the Morrisons store on Isaac Newton Centre from February 11.

The rainbow is used worldwide to symbolise Pride in the Lesbian Gay Bisexual Transexual (LGBT) community.

Morrisons have partnered with LGBTQ+ youth homeless charity The Albert Kennedy Trust which provides safe homes and support to young people who identify as lesbian, gay, bi or trans, to launch the rose.

Fifty pence per rose sold will be donated to the charity after the charity was selected by the supermarket’s LGBTQ+ network.

Developed by Morrisons florists, the roses have been dyed so that each petal displays the colours of the rainbow. To do this, florists cut the rose stems and dip each part into a different coloured water - which are absorbed by the flower to turn each petal into a different vibrant colour - including blue, yellow, green, violet and pink.

Jason Rickett, Store Manager at Morrisons says: “We’re stocking rainbow roses this Valentine’s day for the first time. They’ve been designed to celebrate love.”

Carrie Reiners, Director of Fundraising from The Albert Kennedy charity says: “We’re delighted to partner with Morrisons on their Rainbow Rose campaign for Valentine’s Day.

"As the national LGBTQ+ youth homelessness charity, we are always looking to raise awareness and raise vital funds to support the work we do to provide safe homes and support to young people who face homelessness - just for being brave enough to come out to their families and communities.”

Morrisons will also be selling red roses for £2 for one and £5 for a dozen.

Rainbow roses. (7060413)
Rainbow roses. (7060413)

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