Grantham supermarket to hand out free fruit to children
A Grantham supermarket will hand out free fruit for children to munch on while shopping to promote healthier snacking and prevent unsold fruit from being thrown away.
Children will be able to help themselves to a range of ‘child friendly’ fruit at Morrisons in Grantham as part of their Free Fruit for Kids scheme, including bananas, apples, pears and satsumas.
The fruit will be located on a wooden stand at the front of Morrisons greengrocery area.
Every morning, the greengrocers will replenish the stand with produce that otherwise has a chance of being binned.
Every week Morrisons expects to give away 40,000 pieces of fruit that is within its ‘sell by’ window but is at risk of not being sold.
The supermarket is the first to offer free fruit to kids in every store and will guarantee that surplus fruit will be made available every day.
Morrisons data shows reducing food waste is one of customers’ top concerns. Earlier this year the supermarket committed to increase the number of wonky fruit and veg products by 50 per cent.
It is also hoped that the scheme will encourage children to taste and enjoy different types of fruit, which will contribute towards them eating their five-a-day.
Jason Rickett, store manager at Morrisons Grantham said: “Sometimes our store is left with unsold fruit and customers would prefer us to find a use for it.
"So we’re putting out fruit - that’s at risk of not being sold - for children to help themselves. It’s healthy for them, reduces food waste in our store and will help make shopping easier for parents.”