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Luxury couture collection to launch at Grantham boutique


By Grantham Reporter


A Grantham ladies’ fashion boutique has partnered with a luxury brand based in Lincolnshire.

Kays of Grantham, in Westgate, has introduced ‘Diffusion’, a range by Lincolnshire-based SqWears Couture.

The range will be launched in the boutique at a special launch event on Tuesday.

Boutique owner Kay Armitage and brand chief executive Sara Bird first met via Twitter networking discussion #LincsConnect weeks before the couture label’s official launch at international fashion trade show Pure London.

They agreed to work together and Kays is now the first UK stockist of the range.

The Diffusion range is made for plus-size women but the one-size-fits-all SqWear fits women from sizes 8-38.

Kay Armitage, owner of Kays of Grantham said: “It is very exciting for me to have my boutique selected to stock SqWears Couture.

“When I first discovered that there was a completely new style of clothing being designed and made right here in Lincolnshire I was curious to learn more and got in touch with Sara to discuss it more. It’s also great to be supporting another small business in Lincolnshire.”

Sara added: “I was amazed by Kay’s passion for her business and her customers and she was adamant that her customers – she stocks sizes up to size 26 – would love to see something new in Grantham.

“I had to meet Kay and see for myself, I visited her boutique and loved her enthusiasm and forward thinking with the customer at the heart of everything she does, so of course I knew we had to place our range in Kays boutique.”

Sq Wears (7596424)
Sq Wears (7596424)


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