New wayfinding boards aim to boost number of visitors to Grantham
Wayfinding boards have been put up in Grantham and were officially unveiled on Wednesday.
The four installed in Grantham are part of South Kesteven District Council’s aim to support local businesses by boosting visitor numbers.
According to the council’s economic growth company InvestSK, evidence shows that other towns across the UK installing these types of signs have reported a rise in footfall for small businesses, as visitors are encouraged to spend more time exploring an area.
The signs in Grantham highlight retail, cultural and leisure facilities, plus areas of historical significance.
Large signboards are located on St Peter’s Hill and by the railway station, while smaller versions are in Vine Street and near the Savoy cinema.
Cabinet member for growth Coun Helen Goral said: “We are very lucky to have so much to offer in all four of our market towns, the whole of South Kesteven is just brimming with rich history and heritage.
“I hope that by enabling visitors to our towns to find their way around, and learn a bit more about what we have to offer, we can improve their experience and encourage more people to visit, supporting our local shops and businesses as they spend their time exploring what we have to offer.”
The project is funded by SKDC, with support in Grantham from the London North Eastern Railway (LNER), and delivered by InvestSK.
Coun Goral added: “Often, it is by working together that we can deliver something that really benefits our district.”
InvestSK chief executive Steve Bowyer said: “I’m pleased that InvestSK was able to lead this collaborative project to deliver a high- quality scheme of signage that enhances public spaces in our towns.
“By investing in more detailed maps and signage in our market towns, we’re hoping to see an increase in footfall which will be good for local businesses and our attractions, as well as encouraging a wider variety of companies to set up here.
“It will also showcase to local people how much South Kesteven has to offer and give them a sense of the special character of the place.”
Grantham Civic Society is a supporter of the scheme and supplied the photos used on the signboards.
Member Ruth Crook said: “The heritage boards are useful in supplying historical information about the town to the public.”
More by this authorMarie Bond