Films aimed at attracting investors to the district are being produced by South Kesteven District Council and narrated by sports journalist John Inverdale.
SKDC is updating its existing town films for Grantham, as well as Bourne, The Deepings and Stamford and Grantham. They were initially launched in in 2013, as part of a suite of marketing tools to promote the district.
The updated five-minute films are set to be re-released later this month, coinciding with Mr Inverdale’s high profile role as TV anchor in the finale of the Rugby World Cup.
He visited each town on September 29 and 30 to take a look at their assets and talk to local business owners.
The features will run on SKDC’s YouTube Channel and be marketed to potential investors and tourism outlets and they are designed to build on the thousands of online views the 2013’s films attracted.
Mr Inverdale began his broadcasting career in Lincolnshire and as a real fan of the county was delighted to support the initiative.
SKDC’s strategic director for development and growth Steve Ingram said: “We are keen to give investors an updated picture on our town’s real plus points as part of our priority to help grow the economy.
“Stamford’s heritage and status and a second successful Georgian Festival, Bourne’s Formula One connections and quality of life, The Deeping’s strong business base and Grantham’s growth plans and excellent travel links will be focussed on during the films.
“We’ve also highlighted local independent businesses and national retailers and asked them why they have chosen to do business here.”