BOUNDARY Mill store in Grantham is raising thousands of pounds for Help for Heroes thanks to donations from customers.
The store is supporting the charity throughout 2011 and has already raised thousands of pounds with a host of initiatives.
A recent home-made cakes event raised £475, with every cake being sold.
The store raised more than £3,500 in just two months since adopting the charity.
Other fund-raising events held so far for the charity, which helps injured servicemen, include raffles, a dressing-up day and a handmade poppy sale.