Young adults drawn to local news
A major new audience monitoring system has launched today which dispels the myth young people have turned their back on local publishers.
By combining print and digital audiences for local newspaper publishers, it demonstrates more than 10 million young adults - aged between 15 and 34 - are reading local news on their mobile devices, or traditional print products, every month.
And that mobile content is boosting local media’s audiences by 94% - with the industry now reaching 40.6m adults a month.
More by this authorMarie Bond