There will be plenty of festive cheer at The Meres tomorrow (Saturday) after Grantham Town decided to scrap admission prices for the visit of Halesowen Town.
The Gingerbreads are making the gesture to thank loyal supporters and attract new ones to matches.
Spectators are being advised to pay what they can at the turnstiles for the Evo-Stik Northern Premier Division clash, which kicks off at 3pm.
Club director Sophie Cope said the initiative would be repeated if it proved effective in swelling gates.
She said: “We had more than 700 at the Salford game the other week and the majority of them were local people so we are hoping this will entice a few more to come back.
“Attendances have been disappointing this season and we want to increase the crowds above the 200 or so we have been getting.
“Supporters can pay want they want on the gate.
“Some can get in for free but many of our regular fans have been saying they will still be paying the usual £10 ticket price because they know how important the money is to the club.”
Adam Stevens will be hoping his charges return to winning ways against the West Midlanders after Tuesday night’s thumping 4-0 loss at Rushall Olympic ended a sparkling run of four wins on the trot.
The Gingerbreads trailed 1-0 at half-time after top scorer Luke Benbow rifled home for Rushall.
Benbow went top of the league scoring charts when he notched his second following a mistake by goalkeeper Ryan Swift.
And two further strikes by Alex Reid consigned Town to a miserable defeat.
It was a bad night all round with both Ben Saunders and Sam Purcicoe having to be substituted because of injury.
Both are doubtful for the visit of Halesowen.
It has been a frustrating week for the club after last Saturday’s scheduled league game at Colwyn Bay was postponed due to a waterlogged pitch.
The weekend match starts a run of festive fixtures which could dictate where Grantham Town finish this season.
The following Saturday they host second-placed Nantwich Town, who are pushing Blyth Spartans hard for the automatic promotion spot.
Grantham travel to mid-table Frickley Athletic on Boxing Day before hosting local rivals Stamford AFC, who face a fierce battle to beat the drop, on December 28.
The Gingerbreads then kick-off 2016 with a trip to Matlock Town, who are currently just a point and a place above them.
l Harrowby United visit fifth-placed Deeping Rangers tomorrow in the UCL premier division fresh from last week’s 3-0 win over Wellingborough.